December 8, 2009

Finally: Post Three


The scanner consented to work long enough to lift this from the pages of my copy of Popular Science for December 1955. It sits under a paragraph telling the reader of the "MOST AMAZING DEMONSTRATION OF PERFORMANCE AND ENDURANCE IN AUTOMOTIVE HISTORY!" (all caps original to the heading) and beside a list of all the records that fell to the new '56 Dodge at the Bonneville Salt Flats.

All guy stuff, that guys who read Pop. Sci. in 1955 cared about.

The image itself is only about 1/12 of the ad, with a small, hard-to-read typeface. I have reproduced it here on a larger scale so it can be compared with post 2 - and because it's a darn good photo in its own right. Just in case the caption does not give it away, 1955 happened on a different planet to people who managed to live quite happily without knowing what political correctness was. The men were probably just glad to know that someone had worked out how they could sell the idea of a new car to the missus.